Summary
Objective
Design a flow for users to create itineraries with designated locations/services as well as “record” all the experiences of their trip.
Team
4 UX Designers
My Role
Project Manager, User Researcher, Mid-Fi Wireframes, Hi-Fi Wireframes
Duration
2 Weeks
Tools
Sketch, InVision,
Process

Research & Discovery
User Interviews
Competitive Analysis
Problem Statement & Hypothesis
Personas
Feature Prioritization

Ideation
User Story
Sketching
Paper Prototye

Scope & Structure
User Flows
Mid-Fi Wireframes
Visual Design

Prototype & Testing
InVision Prototype
Usability Testing
Discovery & Research
User Interviews
“Having a planner, where I can see all of my activities for the day and change things around as I need to.”
Competitive Analysis

TripAdvisor is the go-to platform for finding things to do while traveling. It offers an advanced filtering feature as well as recommendations based off of user preferences. It does not offer an itinerary planning feature.
Airbnb offers an Experiences component to their app that allows users to book excursions and/or activities and led by local hosts. The app limits users to activities that they only provide. Users are not able to search for general activities or tours.
Problem Statement & Hypothesis
Problem Statement
Our users need a reliable way to plan, organize, and record their journey to unfamiliar locations because Yelp currently does not have this capability
Hypothesis
We believe that by offering our users the ability to record personal experience, plan and explore events, businesses, and activities in specific locations; we will empower planners and explorers of destinations to craft a journey of their travel experience(s) while recording their journeys from start to finish. We will know this to be true when our users share their experience and/or are inspired by real experiences of friends, family, and other Yelp users.
Personas
Feature Prioritization
Sketching & Iterations
User Story
Sketching
Paper Prototype
Challenges:
- Getting the features we prioritized into our sketches.
- Are we actually getting our prioritized features into our sketches?
- Which features of Yelp do we want to leverage?
Avoiding redesign, thinking incorporation.
Learnings:
- Working within a constraint is a good thing.
- Don’t get bogged down with small details, and let it go.
- Don’t try to satisfy everyone, because you won’t – keep moving
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Narrowing Scope & Structure
User Flows
1. Adding a new city to Mike’s existing itinerary
2. Adding activities to Mike’s itinerary
3. Moving activities to a different day
Below is a snippet of our first user flow:
Wireframes
Visual Designs
I and one other team member utilized the existing
Prototyping & Testing
Prototype
Next Steps & Reflections
Next Steps
- Continue with usability testing.
- Incorporate booking functionality.
- Ability to download and/or share itinerary.
- Ability to invite other users to itinerary and both can edit.
Reflections
Working with a dynamic team was both rewarding and challenging. We utilized each other’s strengths and had fun throughout the whole process. We are proud of the work we accomplished in the two weeks had to complete this project. The most rewarding part for me personally was to not only to execute the process but also all the learnings I had each step of the way!
Here are a few of my favorite:
- Understanding what our users want vs. what they need.
- Coming up with a scope that makes sense for our timeline.
- Avoid redesign of the existing app.
- Working within a constraint is a good thing.
- Working with a collaborative team is the most rewarding part of this whole thing.

© 2018 ALLIE GEORGE